Making a career in freelance writing requires the ability to submit the perfect writing pitch. Pitching an article calls for distinctly different techniques than writing and researching. Here are the fundamental components of a successful pitch.
Research the Publication
A pitch should be emailed directly to someone on the editorial staff. If the website does not supply these contacts, Twitter and Google can be practical search options for such details.
Study existing articles in the publication. Understanding the outlet’s style, tone, and topical preferences are critical. If the pitched item matches these aspects, it is more likely to be accepted.
Keep It Short, Clear, and Thorough
Editors do not have time to read extended pitches. It is best to be concise. The key features of the article should be briefly presented.
- Headlines should be eye-catching and informative. The article’s content should be represented in the headline.
- The author’s position on the topic should be known. The writer’s stance indicates the article’s relationship with the reader.
- Establishing the article’s structure lets the editor know if it is a how-to, an interview, an essay, or one of many other format types; this will highlight the benefit to the readers.
- Grammar can make or break an author. Proper spelling and punctuation convey professionalism. Accuracy shows an editor that the writer is experienced and thorough.
- Facts matter. Showing sources ensures editors of credible work– this can make a difference with specific outlets.
Provide Writing Samples
Most magazines or blogs will want to see a writing sample. Links should be given to published articles, particularly those that are similar in format or topic. If there are no previous publications available, the completed submission article will provide the editor with the necessary information.
Be Available and Persistent
The author’s contact information, including phone number, email, and social media accounts, should be enclosed with the pitch letter. If a few weeks pass and there is no response, a short follow-up should be sent to see if the pitch has been reviewed. If there is still no response, it may be necessary to reach the editor by phone. When all else has failed, the pitch should be sent to a different publication. Not giving up is the key to success in the freelance writing industry.